By Tony Hsieh
The first half of the book is dedicated to Tony growing up and selling his first business. What speaks to me most is the way this book is written. Tony talks about growing up, meeting people, going to university, and starting his first company, making me feel I was there too. It speaks to the imagination. At the same time, the author gives insightful details about building, scaling, and selling a multi-million dollar company with people on the payroll and investors involved.
Later on, we get a true insight into the growth and culture of Zappos. We learn how people are encouraged to be their true selves and aim for long-term growth and happiness. Tony goes on to explain how Zappos has built an organization that is fully transparent and aims to support customers, vendors, suppliers, and its own teams rather than focussing on bottom-line income streams. Relationships are the most important currency there is and Zappos fully understands this.