by Charles Duhigg
This powerful book helps you understand how habits are formed and why people and companies often struggle with change. Charles Duhigg researched our brains and how (and where) habits form in them. The result is striking. If you want to implement change, you shouldn’t focus on the change itself. Rather, you should focus on understanding how habits are formed. If you want to get fit, you want to get into the habit of fitness. This means you need to understand how habits work in order to successfully create one. It’s the reason why — for example — people who are trying to lose weight often fall back into old….habits, exactly! The habit of not eating healthy.