By Phil Knight

An amazing insight into the founding of Nike. Phil takes us along the path of his career, the people he worked with, and the culture of Nike. The author takes us on a journey to Japan, where he did his first shoe deals with a manufacturer. Phil talks about experiences he had with his business partners, trying to start a fresh new shoe brand, and getting into the athletics world. It’s written from his personal perspective, which creates a feeling of going back in time and looking over his shoulder to see how a world-renowned brand like Nike was built from a basement and a shoestring budget.

🏁 You don’t have to start with where you want to finish. Nike started out with a completely different name and a whole different demographic. Phil and his partners just started…period.

💅 Don’t be fancy. It’s perfectly fine to have humble beginnings and just work with what you’ve got. Phil started with a couple of dollars and a good idea, no office, no fancy website, just a good product and the drive to go out and sell.

🔀 If something isn’t working, change it. There were a couple of issues involving their partner in Japan, the products, and the agreements. If things aren’t working in your favor, don’t mope, but take control.

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