I'm Ferry Hoes. I've spent ten years on one idea: technology should amplify what's human, not replace it. I speak about it, write about it and talk about it on my podcast.
Doing what I love most.
I've worked with
Three doors. Pick the one that fits.
Around 40 keynotes a year. Boards, leadership teams and anyone trying to figure out what “human” means in a tech-heavy world.
See talks & reel
Short articles on people, technology and the work in between. A new one when there's something worth saying.
Read articles
How a talkative kid from Delft ended up coining Brand Humanizing. The long version.
Read the storyShort thoughts on humans, technology, and the work in between. New ones when there's something worth saying.
Around 40 keynotes a year, in English and Dutch. Boards, leadership teams and conference halls. Each talk is built around your audience.
Why human edge becomes the durable advantage when AI commoditises everything else.
What you getHow to lead organisations where humans and machines work side by side without losing meaning.
What you getA clear, practical look at where AI actually moves the needle, and where it just adds work.
What you getI host The Human Era Podcast. Guests include CEOs, professors, artists, and entrepreneurs asking good questions about the balance between efficiency and meaning.
with Simone Moissidis
Play on Spotifywith Ruben Treurniet
Play on Spotifywith Marco Boomsma
Play on SpotifyNo fluff. Unsubscribe in one click.