The full argument, on paper?
Brand Humanizing, co-written with my best friend Jonathan Flores. Ten years of thinking, a framework, and case studies from the organisations actually getting it right.
Character beats output
Most organisations treat technology as a way to do more of the same, faster. The brands that win don't compete on output. They compete on character.
Brand Humanizing is a framework for using AI to free up time for the things only humans can do. The book lays out the argument, the method, and the proof.
Brands actually getting it right
a.s.r.Ben & Jerry'sDoveOctopus EnergyPatagonia
Be the first to read it in English
Currently available in Dutch only. Drop your email to hear when the English edition launches.