My greatest passion is talking, educating, and discussing with both like-minded people as with people whose opinion differs from mine. My IT teacher once told me: “Go find an education that allows you to talk all day long”, as I was never able to keep my mouth shut. In 2017 I started off with a small guest speaking day at one of Netherlands' top colleges and later developed myself as a Keynote speaker. My main topic to talk about is Artificial Intelligence and my view on the future of humans and business. Besides those topics, I also enjoy talking about business and personal development. I’ve had the pleasure to do keynotes for top brands, including Erasmus University, ATOS, and Motion10. Are you interested to hire me to speak? Let’s get in touch!

As mentioned under the header “Entrepreneurship”, I am the co-founder of the Brand Humanizing Institute and the co-create of the term “Brand Humanizing”. Back in 2017 Jonathan Flores and I were discussing our work, our common interest in human behavior and the future of technology. We quickly came to the conclusion that we foresaw some major challenges for organizations when it comes to Artificial Intelligence, Automation, and the use of Human Capital. We felt we wanted to work on a “human way of working in a digital world” and hence we coined the term Brand Humanizing. Currently, we are a part of the Dutch AI Coalition and the European AI Alliance. The Brand Humanizing Institute is the main company and the official holder of the term.

In 2016 I ended my corporate career and dove straight into full-time entrepreneurship. First with a Growth Hacking agency called GrowHarbor with an office in the city center of Rotterdam. In 2017 my dear friend Jonathan and I created the term Brand Humanizing as a humane way of working in a technological age. We devoted us to researching this further and eventually co-founded the Brand Humanizing Institute. I terminated GrowHarbor as an entity and went all-in on our newly found company.

One of my passions has always been businesses. Wherever I worked or heard about companies, I always tried to figure out how they were built, grew, and how the top-level business worked. In 2012 I dove into investing, learning about financing, investment rounds, advisory boards, and equity. After 1,5 years of research and trying to understand the investment game, I made my first financial investment in 2014. It was a dutch startup and I ended up investing 2 rounds. To broaden my portfolio, I added a couple of other companies, later on, both as a financial investment as well as sweat equity - meaning I added myself to their team, earning a share through my work.

In 2009 I finished my degree in Marketing & Communications. I had done a technical education before but came to find out that it wasn’t the right fit for me. In 2009 my career officially launched with a job in Account Management and Sales. It was non-stop cold calling, relationship building, and chasting recurring sales. In late 2011 an opportunity popped up for me to jump into a global corporation working in Sales Support and Account Management. After two years, another opportunity opened up to move to an even more advanced role in a bigger corporation. This would be my third and final step in the corporate world.

Speaking & Keynotes

Brand Humanizing

Entrepreneurship

Investing

Corporate Career