Taking responsibility is something machines cannot do, and we shouldn’t want them to either. We hardly understand our own brains, so we can’t hand that over to algorithms we can hardly understand the outcome of. Besides, taking responsibility comes from our moral compass, another human trait that other animals don’t have, let alone soulless machines. Understanding right from wrong is what makes us human(e). We should always stay responsible for our own actions and the actions of the products we create.
If we’re taking responsibility in a career setting, working responsibly means taking care of current and future (societal) issues. Topics like protection of our climate and environment, anti-racism, equality, E-healthcare, and much more are topics coming from taking responsibility. But taking responsibility takes practice as it usually goes against our ego. It’s easy to point at older generations or corporations and blame them for wrongdoing. If you take responsibility for your own life and actions, you can steer them towards doing good. Set aside your (very human, nothing to be ashamed of) ego and apply Deep Listening and Critical Thinking to take responsibility for finding solutions.
Storytelling is probably the most human thing there is. We have gone from making noises to creating over 6500 languages in the world. We’ve written on cave walls to warn about mammoths, invented writing to create the written word, and are addicted to Social Media as everything we say and do contains stories. It’s what makes us unique. And you can see that all 6 other qualities are embedded in this one. Creative stories, told with empathy, translated from observations to deliver a message, a warning, a kind gesture.
Technologists will argue that algorithms can create never before written stories based on analyzing millions of older stories. I agree with that, but telling a story is different from storytelling which has emotion in it. Producing a page with words in a grammatically correct way is not telling a story. We tell stories from personal experience because it’s what created our society and kept us alive and evolving. This article could have been written by Artificial Intelligence (trust me, it was written by a real person drinking coffee and hitting backspace often — because I am human and I make mistakes). If you can tell stories, you possess something really powerful. Coming from a business perspective — branding in particular — knowing how to tell the brand’s story can mean the difference between success and failure.