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My story2020-08-14T10:40:24+00:00

About Ferry

I’m the co-founder of the Brand Humanizing Institute, a company that focuses on humans and organizations in a rapidly changing digital age. Together with Jonathan Flores, I’ve co-created the term Brand Humanizing as an answer to a world that relies more and more on technology. Since 2014 I’ve also been an investor and advisory board member for a number of companies related to travel, health, and personal wellbeing. In addition to that, I’m also a keynote speaker on topics related to Artificial Intelligence, Human Capital ft. Technology, Personal Growth, and Entrepreneurship.

About Ferry

I’m the co-founder of the Brand Humanizing Institute, a company that focuses on humans and organizations in a rapidly changing digital age. Together with Jonathan Flores, I’ve co-created the term Brand Humanizing as an answer to a world that relies more and more on technology. Since 2014 I’ve also been an investor and advisory board member for a number of companies related to travel, health, and personal wellbeing. In addition to that, I’m also a keynote speaker on topics related to Artificial Intelligence, Human Capital ft. Technology, Personal Growth, and Entrepreneurship.

My story

Born in Delft in 1987, I was a very average student but a not-so-average kid. Growing up, I have always loved playing sports. First started with Tennis and switching to Judo a couple of years later. Eventually, I picked up Basketball and was hooked straight away. I’ve played for many years, switched clubs twice only to return to the one in my hometown of Delft. It was 98’ when my team won that years’ regional championship. It wasn’t until I started working out in the gym to become a bit stronger that got me addicted to the gym and its lifestyle. 

As a young teen, I was always trying to turn everything I thought of into a business. From selling old toys and school supplies, displayed on an old rug to selling video games in my classroom. Business has always been something that really intrigued me.

I’ve always been keen on learning new skills and developing the ones I poses even further. Not so much in the form of college, as I never was a high-grade student. However, after finishing college I took on more than a handful of courses and educations to further broaden my skill set. I’ve managed to complete education in Business English, Marketing, Life Coaching, Fitness Coaching, Personal Training, and Growth Hacking. All of them were started and completed while working a 40+ hours per week corporate career. I’m a firm believer of self-development and personal growth, that’s why I’ll never stop learning. 

My story

Born in Delft in 1987, I was a very average student but a not-so-average kid. Growing up, I have always loved playing sports. First started with Tennis and switching to Judo a couple of years later. Eventually, I picked up Basketball and was hooked straight away. I’ve played for many years, switched clubs twice only to return to the one in my hometown of Delft. It was 98’ when my team won that years’ regional championship. It wasn’t until I started working out in the gym to become a bit stronger that got me addicted to the gym and its lifestyle. 

As a young teen, I was always trying to turn everything I thought of into a business. From selling old toys and school supplies, displayed on an old rug to selling video games in my classroom. Business has always been something that really intrigued me.

I’ve always been keen on learning new skills and developing the ones I poses even further. Not so much in the form of college, as I never was a high-grade student. However, after finishing college I took on more than a handful of courses and educations to further broaden my skill set. I’ve managed to complete education in Business English, Marketing, Life Coaching, Fitness Coaching, Personal Training, and Growth Hacking. All of them were started and completed while working a 40+ hours per week corporate career. I’m a firm believer of self-development and personal growth, that’s why I’ll never stop learning. 

Corporate Career2020-08-13T09:25:41+00:00

In 2009 I finished my degree in Marketing & Communications. I had done a technical education before but came to find out that it wasn’t the right fit for me. In 2009 my career officially launched with a job in Account Management and Sales. It was non-stop cold calling, relationship building, and chasting recurring sales. In late 2011 an opportunity popped up for me to jump into a global corporation working in Sales Support and Account Management. After two years, another opportunity opened up to move to an even more advanced role in a bigger corporation. This would be my third and final step in the corporate world. 

Investing2020-08-13T09:24:32+00:00

One of my passions has always been businesses. Wherever I worked or heard about companies, I always tried to figure out how they were built, grew, and how the top-level business worked. In 2012 I dove into investing, learning about financing, investment rounds, advisory boards, and equity. After 1,5 years of research and trying to understand the investment game, I made my first financial investment in 2014. It was a dutch startup and I ended up investing 2 rounds. To broaden my portfolio, I added a couple of other companies, later on, both as a financial investment as well as sweat equity – meaning I added myself to their team, earning a share through my work.

Entrepreneurship2020-08-13T09:24:48+00:00

In 2016 I ended my corporate career and dove straight into full-time entrepreneurship. First with a Growth Hacking agency called GrowHarbor with an office in the city center of Rotterdam. In 2017 my dear friend Jonathan and I created the term Brand Humanizing as a humane way of working in a technological age. We devoted us to researching this further and eventually co-founded the Brand Humanizing Institute. I terminated GrowHarbor as an entity and went all-in on our newly found company. 

Brand Humanizing2020-08-13T09:25:05+00:00

As mentioned under the header “Entrepreneurship”, I am the co-founder of the Brand Humanizing Institute and the co-create of the term “Brand Humanizing”. Back in 2017 Jonathan Flores and I were discussing our work, our common interest in human behavior and the future of technology. We quickly came to the conclusion that we foresaw some major challenges for organizations when it comes to Artificial Intelligence, Automation, and the use of Human Capital. We felt we wanted to work on a “human way of working in a digital world” and hence we coined the term Brand Humanizing. Currently, we are a part of the Dutch AI Coalition and the European AI Alliance. The Brand Humanizing Institute is the main company and the official holder of the term.

Speaking & Keynotes2020-08-17T08:54:07+00:00

My greatest passion is talking, educating, and discussing with both like-minded people as with people whose opinion differs from mine. My IT teacher once told me: “Go find an education that allows you to talk all day long”, as I was never able to keep my mouth shut. In 2017 I started off with a small guest speaking day at one of Netherlands’ top colleges and later developed myself as a Keynote speaker. My main topic to talk about is Artificial Intelligence and my view on the future of humans and business. Besides those topics, I also enjoy talking about business and personal development. I’ve had the pleasure to do keynotes for top brands, including Erasmus University, ATOS, and Motion10. Are you interested to hire me to speak? Let’s get in touch!

Corporate Career2020-08-13T09:25:41+00:00

In 2009 I finished my degree in Marketing & Communications. I had done a technical education before but came to find out that it wasn’t the right fit for me. In 2009 my career officially launched with a job in Account Management and Sales. It was non-stop cold calling, relationship building, and chasting recurring sales. In late 2011 an opportunity popped up for me to jump into a global corporation working in Sales Support and Account Management. After two years, another opportunity opened up to move to an even more advanced role in a bigger corporation. This would be my third and final step in the corporate world. 

Investing2020-08-13T09:24:32+00:00

One of my passions has always been businesses. Wherever I worked or heard about companies, I always tried to figure out how they were built, grew, and how the top-level business worked. In 2012 I dove into investing, learning about financing, investment rounds, advisory boards, and equity. After 1,5 years of research and trying to understand the investment game, I made my first financial investment in 2014. It was a dutch startup and I ended up investing 2 rounds. To broaden my portfolio, I added a couple of other companies, later on, both as a financial investment as well as sweat equity – meaning I added myself to their team, earning a share through my work.

Entrepreneurship2020-08-13T09:24:48+00:00

In 2016 I ended my corporate career and dove straight into full-time entrepreneurship. First with a Growth Hacking agency called GrowHarbor with an office in the city center of Rotterdam. In 2017 my dear friend Jonathan and I created the term Brand Humanizing as a humane way of working in a technological age. We devoted us to researching this further and eventually co-founded the Brand Humanizing Institute. I terminated GrowHarbor as an entity and went all-in on our newly found company. 

Brand Humanizing2020-08-13T09:25:05+00:00

As mentioned under the header “Entrepreneurship”, I am the co-founder of the Brand Humanizing Institute and the co-create of the term “Brand Humanizing”. Back in 2017 Jonathan Flores and I were discussing our work, our common interest in human behavior and the future of technology. We quickly came to the conclusion that we foresaw some major challenges for organizations when it comes to Artificial Intelligence, Automation, and the use of Human Capital. We felt we wanted to work on a “human way of working in a digital world” and hence we coined the term Brand Humanizing. Currently, we are a part of the Dutch AI Coalition and the European AI Alliance. The Brand Humanizing Institute is the main company and the official holder of the term.

Speaking & Keynotes2020-08-17T08:54:07+00:00

My greatest passion is talking, educating, and discussing with both like-minded people as with people whose opinion differs from mine. My IT teacher once told me: “Go find an education that allows you to talk all day long”, as I was never able to keep my mouth shut. In 2017 I started off with a small guest speaking day at one of Netherlands’ top colleges and later developed myself as a Keynote speaker. My main topic to talk about is Artificial Intelligence and my view on the future of humans and business. Besides those topics, I also enjoy talking about business and personal development. I’ve had the pleasure to do keynotes for top brands, including Erasmus University, ATOS, and Motion10. Are you interested to hire me to speak? Let’s get in touch!

Let’s get in touch!

If you’re looking to get in touch with me feel free to use the form on this page. You can also connect with me on various Social Media channels. Use whichever channel suits you best.

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