In 2016 I ended my corporate career and dove straight into full-time entrepreneurship. First with a Growth Hacking agency called GrowHarbor with an office in the city center of Rotterdam. In 2017 my dear friend Jonathan and I created the term Brand Humanizing as a humane way of working in a technological age. We devoted us to researching this further and eventually co-founded the Brand Humanizing Institute. I terminated GrowHarbor as an entity and went all-in on our newly found company.